In 2020, this project, initiated by Alinz and Trosk, came to life with the aim of connecting people both personally and professionally, fostering creativity, and generating inspiration.

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What If Things Go Well is a private members' house — a space where individuals from diverse backgrounds come together to exchange ideas, build meaningful connections, and foster a community based on shared values of diversity, inclusion, and respect.

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Our mission 

We support, enable, and promote creative culture through publishing, community experiences, and bespoke brand partnerships. Acting as a social platform, we amplify relevant ideas, diverse voices, and inspiring stories, creating a lasting, positive impact on society and daily life.