ABOUT THE HOUSE
What If Things Go Well is a membership-driven platform for culture and connection, where you discover people worth meeting.
Our members are at the heart of everything we do, so every partnership is carefully curated to create genuine value for their experience.
WHAT MAKES US DIFFERENT
As AI transforms the way we work and communicate, human connection becomes our greatest advantage.
When everything is automated, being human becomes the differentiator.
In a world competing for attention, we create something increasingly rare: real-life experiences with people worth meeting.
Validated Community
12,000+ members
We bring together people through shared values—not status.
Our community is intentionally balanced:
33% artists · 33% entrepreneurs · 33% corporate professionals, including founders, public figures, creators, and industry leaders.
An urban audience aged 25–45, with annual incomes ranging from €15,000 to €200,000+.
5M+ annual organic reach.
Here's our roadmap for 2026—and how we can partner together. Updated July, 2026
WHAT IF. CINEMA
A unique cultural experience hosted at Senat Galerie, within Galeriile Fondului Plastic—one of Bucharest's most distinctive contemporary art spaces.
Set within an intimate screening room where industrial heritage meets state-of-the-art cinematic technology, each gathering creates the perfect atmosphere for film, culture, and meaningful human connection.
Every edition celebrates cinema as a catalyst for conversation and learning, featuring acclaimed guests—including legendary Romanian film critic Irina-Margareta Nistor—who lead live discussions and audience Q&As following the screening.
Location Senat Galerie
Audience & Attendance
Over 300 guests per edition, hosted across two consecutive cinema evenings.
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Access is available exclusively through membership-based tickets, ensuring a curated and highly engaged audience.
Event Flow
19:00 – 20:30
Community Gathering: an evening begins with premium drinks and a chef-curated dinner inspired by the featured film, creating the perfect setting for conversation before the screening;
20:30 – 22:30
Film Screening: a carefully curated film, introduced by a special guest;
22:30 – 00:00
Conversations & Networking: open discussions, new connections and meaningful collaborations.
Track Record
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12 editions successfully delivered
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3 editions planned for the remainder of 2026 [SEPT. | OCT. | NOV.]
WHAT IF. DINNER & PARTY
An intimate cultural experience where food, art, and conversation come together.
Each edition transforms dinner into a multi-sensory experience—where every course tells a story, every table sparks new conversations, and every gathering brings together people worth meeting.
Hosted in some of Bucharest's most remarkable cultural and architectural venues, WHAT IF. Dinner celebrates creativity, craftsmanship, and human connection in an elegant yet welcoming atmosphere.
Selected Venues
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Universitarilor House
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Universitarilor Greenhouse
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Museum of Recent Art (MARe), Primăverii
Collaborations
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WHAT IF. Dinner at the Museum × Beans & Dots
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IGLOO Magazine
Audience & Attendance
Over 300 guests per edition.
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Access is available exclusively through membership-based tickets, ensuring a curated and highly engaged community.
Event Flow
19:00 – 21:00
The Dinner: a chef-curated, multi-course menu inspired by a central theme, where seasonal ingredients, storytelling, and design come together to create a memorable dining experience;
21:00 – 00:00
The Gathering: signature cocktails, music, and conversations continue long after dinner, creating space for meaningful connections and spontaneous encounters;
Signature Experience
Every dinner is built around a unique concept. From the menu and table setting to music, lighting, and guest interactions, every detail is thoughtfully curated to transform a shared meal into a memorable cultural experience;
Track Record
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27 Dinners editions successfully delivered
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07 House Parties
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3 dinners planned for 2026
This version feels more premium and editorial while highlighting that WHAT IF. Dinner is not just a restaurant event—it is a curated cultural gathering centered on food, design, and community.
WHAT IF. CHAPTER
A multi-day outdoor gathering where nature, creativity, and human connection come together.
Each WHAT IF. Chapter is an immersive journey designed to reconnect people—with nature, with new ideas and with one another. Set in extraordinary landscapes, every edition blends adventure, culture, and meaningful conversations into a shared experience.
Locations
Non-conventional and remote destinations: Retezat National Park | Biarritz | Ibiza | Arome22 | Raven's Nest | Corbu Beach and more.
Audience & Attendance
70–120 guests per edition.
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Access is available exclusively through membership-based registration, ensuring an engaged and like-minded community.
Experience
The strongest brands create journeys people want to be part of—not just products they want to buy. WHAT IF. Chapters offers our members an immersive 2–3 day experience, where brands become a natural part of authentic moments, meaningful conversations and unforgettable memories.
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Guided hikes and outdoor adventures
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Off-road experiences
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Beach days and sunrise gatherings
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Long-table communal dining
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Campfires and live music
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Conversations, reflection and time to disconnect from everyday life
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Discovering local artists, makers and creative communities unique to each destination
Every moment is designed to create a genuine connection—between people, the place and the brands that make the journey possible.
Track Record
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23 editions successfully delivered
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1 edition planned for 2026
NEXT WHAT IF. CHAPTER #24 & Outdoor CINÉMA
Location Retezat House
Date Saturday, 28th November - Wednesday, 2nd December
WHAT IF. UNO
An invitation to play, connect, and discover people worth meeting.
Locations
Refined venues across Bucharest:
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ZAAF
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P4RT.E
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MUST Bistro
Audience & Attendance
300 members per tournament
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Access is available exclusively by invitation only.
Experience
A high-energy UNO Tournament designed to bring members together—whether they're meeting someone new, catching up with friends, or challenging their partner.
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Curated UNO tournaments
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Chef-curated food and signature drinks
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Hosted networking and ice-breaker moments
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A relaxed, design-led atmosphere with a smart casual dress code
Every tournament is designed to bring people together through play, creating memorable interactions and authentic opportunities for brands to engage with our community.
Track Record
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2 editions successfully delivered
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Next Edition: end of August
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1 tournament planned for 2026—it becomes a social format where brands can participate naturally through interaction rather than traditional sponsorship.
Our Goal Is Simple: Earn Attention. Build Trust. Create Meaningful Connections. Drive Lasting Value.
WHAT IF. TROC
Is a modern community swap where everything is exchanged—never bought. Members bring anything you'd like to trade, with no money involved.
Upon arrival, members and brands receive a custom WHAT IF THINGS GO WELL tote bag. They're welcome to bring anything that fits inside it—or anything they're carrying with them. Over the course of one afternoon, 300 carefully selected members exchange clothing, books, electronics in working condition, watches, home décor, toys, art, glassware, accessories, vinyl records, cameras and unexpected treasures are all welcome.
The only rule: no cash, no selling—just exchanging.
Experience
A community swap where every exchange starts a conversation. No money just great finds, unexpected trades and new connections.
Brand Participation
Brands join the exchange by introducing exclusive products, experiences or rewards for our members—becoming part of the conversation instead of traditional advertising.
Audience & Attendance
300 guests per edition
Track Record
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3 editions planned for 2026
THE 1ST EDITION: Sunday, 27th September 11:00 - 15:00
Locations Senat Galerie
Brand participation is exclusively available to partners already collaborating with WHAT IF THINGS GO WELL through one or more of our experiences, such as Cinema, Dinner, UNO or Private Experiences.
WHAT IF. QUIZ
Powered by Kahoot!
A live, interactive digital quiz that brings the WITGW community together through culture, creativity and friendly competition.
Members join from anywhere in the world using a unique game PIN and compete across fast-paced rounds covering general knowledge, pop culture, lifestyle, design, cinema and the arts.
Date
September
Audience & Attendance
Unlimited participation, exclusively for WHAT IF THINGS GO WELL members.
Brand Participation
Partners can become part of the game through dedicated quiz rounds, branded questions, exclusive prizes and integrated content designed around their products, values or cultural territory.
THE 1st edition
September
Location
Online
Reality on a Plate
A member-driven editorial series that deepens connection through person shared experiences.
It helps members discover one another before events, fostering authenticity a community.al stories andnd
Results
+200 new members
+300K organic reach
+5,000 website visits
+70% newsletter open rate
GOOD TO KNOW
We Support Romania's Creative Community
Creative Contributions Include:
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Visual Arts: Painters, illustrators, photographers and multidisciplinary artists
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Cinema: Film directors, actors, producers and screenwriters
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Table Design: Curated objects, styling and artistic compositions
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Florals: Contemporary floral installations
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Ceramics: Handmade tableware and sculptural pieces
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Product & Furniture Design: Independent designers and local design studios
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Fashion: Clothing, accessories and wearable design by emerging brands
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Lighting: Ambient and artistic lighting concepts
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Spatial Design: Furniture, textures and immersive environments
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Music & Sound: Curated DJ sets, live musicians and composers
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Performing Arts: Theatre performers, dancers and live artistic interventions
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Literature: Writers, poets and independent publishers
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Architecture & Interior Design: Architects, interior designers and creative spatial concepts
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Food & Gastronomy: Chefs, pastry chefs, artisans and culinary creators
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Visual Storytelling: Fine art, installations, projections and immersive experiences
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Media: Photography and filmmaking that capture every story, interaction and emotion
WHAT IF THINGS GO WELL is designed as a platform where creativity is not simply showcased—it is commissioned, celebrated and shared with our community.
What We Offer
Offline
Brand Visibility Across Our Experiences
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On-site brand activations and curated brand integration
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Custom integration into the event experience
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Co-branded event tickets featuring your logo on both digital and printed passes
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Brand video projection before cinema screenings
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Curated gift bags tailored to our audience
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Invitations for your team or key clients, including food and drinks
Online
Brand Visibility Across Our Channels
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Featured in event newsletters and email campaigns
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Logo and brand presence on the dedicated event landing page
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Integration across digital marketing campaigns, including social media and promotional assets
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Featured in post-event content, including photo galleries, Instagram Stories, Reels and recap videos
Private
Tailored Experiences
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Private Dinners – Curated dining experiences designed exclusively for your team, clients or partners
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Product Launches – Bespoke experiences that bring your brand story to life
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Team Building – Creative, community-driven formats that strengthen team connections
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Special Projects & Collaborations – Custom concepts developed together to support your brand's objectives
Please Note
Every private experience is developed from the ground up. The strategic thinking, creative concept and experience design represent a significant part of the project's value—often before production begins. Even if a project does not move forward, the concept development phase remains a substantial creative deliverable, typically accounting for approximately 20% of the overall project value.
Community Building & CSR
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Reality on a Plate: an interview series featuring inspiring conversations with members and brand partners
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CSR Initiatives: purpose-driven events and community projects developed in partnership with your brand
BUDGET
Each partnership is tailored to your brand's objectives, desired level of integration and the scope of collaboration.
At WHAT IF THINGS GO WELL, we believe in partnerships built on shared values, transparency and a long-term vision. Every collaboration is thoughtfully designed to create an authentic brand fit, meaningful community engagement and measurable business value through strategy, creativity and flawless execution.