WHAT IF. DINNER No. 28
Amore Mio at SSAB Flagship Store
STORY
For one night, SSAB becomes AMORE MIO.
The showroom — designed by Bogdan Ciocodeică Studio, with an exhibition curated by Attila Kim — turns into an Italian dining room. The kitchen comes into the room, dinner is cooked in full view, and one long table brings everyone together. A night built around food, design, conversation and the very Italian pleasure of sharing a table.
LOCATION
A design-led showroom dedicated to premium surfaces, materials and interiors.
Calea Dorobanților 134, Bucharest
DATE
Thursday, October 22nd
19:00 - 23:00
All guests arrive at 19:00.
EVENT FLOW
01. SAMSUNG CHECK-IN POINT
where guests are welcomed and they will do their self-check-in. During the whole evening, guests will have the opportunity to test the most recent flagships from Samsung. We will introduce you to a playful way to break the ice, get the conversation going and set the mood for everything that follows.
02. TOUCHING ART BAR View DRINKS MENU
Guests settle into the evening with Jägermeister Orange cocktails, crafted and served by Touching Art Bar.
03. MUSIC
Artist and DJ @CHLORYS will curate and perform the evening’s soundtrack, bringing her distinctive musical identity to the evening with a selection of timeless Italian classics featuring Eros Ramazzotti, Ornella Vanoni, Adriano Celentano, Zucchero, Al Bano & Romina Power, Toto Cutugno, and more.
04. DINNER BY CHEF FLAVIU MUREȘAN View FOOD MENU
An Italian-inspired dining experience by Chef Flaviu Mureșan, bringing people together around good food, shared plates and conversations worth staying for.
View menu
05. THE SSAB KITCHEN MOMENT
As dinner reaches the table, the kitchen comes into the room.
Part of the menu is finished live on SSAB’s TPB tech® invisible induction surface, bringing the sound, scent and warmth of an Italian kitchen directly to the table.
A moment where food, design and technology meet.
06. THE SWEET FINALE DESSERT BY FRESHFUL
The evening ends on a sweet note, with dessert presented in partnership with Freshful.
A final moment to share, enjoy and stay a little longer.
07. THE glo™ MOMENT — FUN IS WHERE glo™ IS
A little break, your way.
Conventional cigarette smoking is not permitted indoors.
However, glo™️ devices may be used inside the venue.
18+ | IMPORTANT INFORMATION - glo™️ is an electronic device designed for use with compatible nicotine-containing consumables. Nicotine is addictive. Intended for adults aged 18 and over. This product is not risk-free.
SEATING & SOCIAL FLOW [ ITALIAN FIRST, W Ticket Holders]
The evening unfolds around a single, continuous table—an immersive centerpiece designed for connection, dialogue and shared experience.
If you wish to sit beside someone you know, both parties will receive an email 48 hours before the event to confirm seating preferences.
Here’s how it works:
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48 hours before the event, we’ll send an email to all W Ticket holder(s).
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The email will include a simple option to indicate if you’d like to sit next to someone you know. Both parties must confirm this preference for the seating arrangement to be adjusted accordingly.
This ensures a seamless and enjoyable seating experience for everyone involved.
SEATING & ATMOSPHERE [T & G Ticket Holders]
Guests are invited to enjoy the full evening’s artistic atmosphere.
Please note that seating is limited and intended for brief resting periods, with a mix of sofas, chairs and side tables available throughout the venue.
Only a limited number of tickets are available.
DRINKS
Available for purchase at the bar (card payment only). Table service is available exclusively to ITALIAN FIRST ticket holders.
DRESS CODE
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Description for Attendees
Come as you are, dress how you feel — it all belongs. For those who want to dress the part, think Vogue Italia: effortless tailoring, bold colour, vintage glamour
ENTRY DETAILS
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Ticket Scanning: Please present your ticket upon arrival to be scanned. After scanning, you will receive an entry bracelet, only members are allowed inside. If someone purchased a ticket for you, you must be a member;
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Self Coat Check.
ADMISSION TO OUR EVENTS is accessible through membership-based tickets. To ensure a smooth and fair ticket purchasing experience, please note the following guidelines:
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Login Required: To purchase tickets, you must be logged into your account;
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You have the flexibility to purchase one or more tickets in a single order;
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Membership Matters: All individuals included in a single order must be registered members. If someone in your group is not yet a member, please ensure they sign up before proceeding.
Thank you and see you all soon!
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Photography Ioana Rădulescu & Vlad Patru